ADVISORY

Technology and product advisory for complex decisions.

I work with founders, executives and product teams that need practical guidance before or during a major technology initiative — where the wrong call is expensive and the right one is not obvious.

AREAS OF ADVISORY

Where advisory support tends to matter most

Technology strategy

Clarifying technology priorities, product direction and investment decisions before commitment.

Good fit when

You are planning a significant technology investment
The team is torn between competing directions
The strategy has drifted from the business goal

Product & architecture review

Reviewing product plans, software architecture, scalability, security and technical risk with a written outcome.

Good fit when

You are about to sign a major build
An existing platform is struggling under load
You want a second opinion before you commit

Engineering delivery review

Assessing team structure, delivery bottlenecks, ownership and execution — with specific, sequenced recommendations.

Good fit when

Delivery has slowed and nobody is sure why
The team is scaling faster than its practices
A programme is behind and needs a reset

AI & automation assessment

Identifying practical AI and automation opportunities without forcing AI into processes where it creates little value.

Good fit when

The team is under pressure to add AI
Early experiments have failed to reach production
You need to decide build vs. buy vs. wait

Blockchain product assessment

Evaluating whether blockchain is genuinely appropriate for a product, and defining a practical technical direction when it is.

Good fit when

You are considering a token or on-chain component
You need honest input on Web3 fit
You already have a chain and want it reviewed

ENGAGEMENT FORMATS

Different problems require different formats

Engagements are shaped around the specific decision or programme in front of the team — not sold as fixed packages.

Strategic consultation

A focused conversation on a specific decision or opportunity, with a written summary of what I recommend.

Project assessment

A structured review of a product plan, architecture, delivery programme or AI initiative, with specific findings.

Advisory engagement

An ongoing advisory relationship covering technology direction, delivery oversight or leadership sounding board.

Fractional technology leadership

Acting as a fractional CTO or head of engineering for founders and executive teams that need experienced leadership on a defined basis.

Executive workshop

A working session for leadership teams around a specific decision — technology, product, AI or delivery.

Discuss an advisory engagement.

Start with the decision, business constraints and any existing product or architecture. We can then agree the review scope, relevant materials and engagement format. Recommendations and next steps follow the format we agree; implementation through Macromodule Technologies is a separate scope.

Discuss an advisory engagement